What do your customers see when they go to your page?
Compared to your company website, Facebook offers much less space for extra content. One of the first things people will see is your profile and cover photos. It is easy to create a layout that is too cluttered or overwhelming and drive your customers away. Here are some tips to keep in mind when creating and customizing your cover photo.
On the main page, you only get 155 characters to describe your company, so make sure to keep the bio short, engaging, and informative. You can then go to settings and add a longer description to the “About” tab, as well as your address, launch date and contact information. This does not appear on the main page, but provides additional information if someone wants to learn more about your business.