3. Always Have a Plan
One of the biggest mistakes when starting out on social media is to not have a comprehensive plan. Although social media is a tool meant to be used to grow your business, it can be easily misused. It is vital to have a clear plan when posting on all platforms. Having a plan for what content is posted when helps to keep you on track with your marketing strategy and save time. Content calendars also help you make sure that content matches across platforms and avoid time crunches. Be strategic about when and on which platforms you share case studies, comprehensive guides, or list-type articles. This doesn’t mean that you need to post all day everyday – but it does mean that when you do post you should have a plan and a purpose. We set our content calendar in Asana but many calendar tools exist.
Thankfully there are plenty of tools out there to help you plan when and where your posts are going. Don’t be ashamed to get a little help! Nowadays there are so many different platforms with varied content styles that using a planning tool has become the norm. They help save a lot of time by giving you the ability to schedule posts for the future and plan across multiple platforms. Hootsuite and Buffer are two great, easy to use automation tools when you are first getting started! Make sure to explore all the features because both have a lot to offer.